FOLD AS A MODEL OF EKPHRASIS IN CONTEMPORARY ESSAYS ON THE VISUAL ARTS (BASED ON THE ANALYSIS OF ENGLISH ESSAYS)

The article addresses the complex nature of ekphrasis as verbal representation works visual arts and discusses its explications through prism various metaphorical models. With metaphors paragone sister acknowledged two powerful models ekphrasis, a recently introduced metaphor fold is given close look. roots model are traced back to Gottfried Wilhelm Leibniz further philosophical elaboration this in Gilles Deleuze’s writings discussed. It argued that viewing makes it possible capture contemporary essays on means producing meanings interpretation existing thus perpetuating culture. This argument supported with cognitive poetic analysis John Berger’s arts.